ThinkHatch consulted to ispONE on a retained basis across a broad range of projects and initiatives including their core wholesale business, their retail brand and the launch of iboss, a state of the art billing and provisioning platform.
For iboss, we developed key statements and messages targeting decision influencers and potential clients. This messaging served as the succinct expression of the iboss brand and its service offering for use within all sales and marketing collateral and channels.
The iboss selling space was populated by CEOs, CFOs, CIOs, COOs and CCOs who have all read an enormous variety of pitches. iboss’ interests were best served by precision written communications which demonstrated respect for the experience of its potential clients and accurately represented the capability of the platform. We worked closely with the iboss team to develop a striking new brand identity and strong, effective messaging that was empowered without being arrogant, confident without being exclusive and informative without being dry.
What we did
- Brand Identity
- Service Definitions & Visual Presentation
- Website Content, Design & Development
- eDM Content, Design & Development
- Proposal & Tender Content & Design