Probe Group has a successful history in debt collection and has recently expanded its offering to include a complete suite of diversified BPO services. Probe Group required a solution that builds on existing brand equity to allow for future growth and expansion, without alienating its key stakeholders and existing client base.
Probe Group engaged ThinkHatch to provide the marketing expertise required to enhance the brand’s presence within the marketplace, to facilitate the desired growth for the business and to support existing and new business opportunities.
ThinkHatch facilitated a communications workshop with the Executive Management of Probe Group to identify the key points of difference that set Probe apart from its competitors and to develop authentic and genuine messaging for target audiences.
ThinkHatch refreshed the Probe Group logo and brand identity and designed and developed a new website which better reflects Probe’s brand values, positioning and service offering. We also worked with senior management to develop case studies designed to support the sales process.
What we did
- Strategic Messaging Workshop
- Brand Identity Development
- Website Content, Design & Development
- Case Study Development