Our solution
ThinkHatch conducted a strategic planning session that allowed us to identify key business objectives, define Print on Wood’s point of difference, clarify target audiences and compress the brand into a set of key messages with desired outcomes for use in all future marketing activity.
Together with Deon we investigated whole of business requirements and objectives in order to determine a suitable marketing strategy and tactical plan that ensured best use of resource and spend and effectively positioned Print on Wood for future growth. We provided Print on Wood with a sound strategy and practical and actionable marketing plan together with expected outcomes and measures of success. Recognising the pressures on small to medium sized businesses, we designed a solution that paid careful attention to the health and wellbeing of the business and its key people while promoting the Print on Wood brand profile.
We also worked with the Print on Wood team to design collateral that included print and laser cut wood products to provide the ‘wow’ factor that the brand deserves. This piece has received unanimous applause from prospects and helped generate an uplift in sales within the print, design and event planning space.
