Biosis (formerly Biosis Research) is a specialist cultural and natural heritage consultancy. Two senior managers bought the business from their predecessor with a desire to modernise and re-launch the brand in order to increase and diversify the client base, increase the breadth of projects and win more tenders. They also wished to improve the efficiency and quality of reporting and client communications, as well as attract the best specialist consultants within the industry.
ThinkHatch worked closely with the Directors and Senior Management at Biosis to carefully design a new brand identity, market positioning and marketing messages that supported the planned growth and expansion of the business.
The new brand identity was rolled out externally through printed collateral, a new website, office external signage and interiors, staff uniforms, vehicle livery, trade press advertising, trade show presence and PR.
Internal communication initiatives included team briefings, intranet content and the development of a complete set of reporting and proposal document templates and user guides. ThinkHatch also facilitated train the trainer initiatives to develop a team of tender writing champions who served as knowledge experts to support the team ongoing.
Providing standard setting service supported by their new brand identity and marketing capability, Biosis has gone from strength to strength achieving success against all of its business objectives.
What we did
Strategic Marketing Workshop
Brand Positioning & Key Messaging
Marketing Collateral Content, Design & Artwork
Proposal & Report Design & Template Creation
Website Content, Design & Development
Office Signage & Interior Branding
Advertising Design & Artwork