Calvino Coffee delivers quality coffee and snacks within service centres on major arterial roads inbound and outbound from Melbourne. With an existing brand, 12 sites and a loyal team of store managers, the legendary leaders of Calvino Coffee recognised that it was time to invest in marketing in order to grow the business with the view to expand and eventually franchise.
A thoroughly enjoyable and highly successful first year of engagement and activity has resulted in a rewarding ongoing relationship which sees the ThinkHatch team immersed in the Calvino Coffee business from top to toe. We manage their annual marketing spend, implementing everything from onsite signage and point of sale, seasonal and product related promotions, new product launches, customer loyalty club, staff incentive program, managers briefings, staff training support, store audits and more.
Calvino Coffee owners, Bill and Peter Hudson, are savvy entrepreneurs whose thirst for life and for exploring new opportunities is matched by the respect and appreciation they show to their internal teams and external service providers. Your route to quality coffee resides at Calvino. Enjoy a cuppa when you’re next on the road.
What we did
- Marketing Strategy & Tactical Planning
- Marketing Budget Development & Management
- Brand Enhancement
- On-site Signage & In-Store Point-of-Sale
- Seasonal Promotions
- Product Launches
- Staff Training & Incentives
- Store Audits
- Manager Briefings