Handcrafted Flowers

Handcrafted Flowers have been running a high quality, design led, artificial flower business for close to 20 years. Servicing commercial businesses, residential homes and events across Melbourne, they have established a loyal clientele and strong reputation in the market.

In recent years, Handcrafted Flowers have seen a significant increase in competition, including the growth of wholesaler businesses to include some retailing as well as an increase in businesses similar to their own. This increase in the competitive landscape has led to a more price conscious customer and a great need to generate new business opportunities.

To consolidate their position in the marketplace and grow the business, Handcrafted Flowers sought marketing solutions that would expand their service offering and value to existing clients, as well as attract new clients from a variety of sectors.

ThinkHatch worked with the owners of Handcrafted Flowers to evolve the brand and its assets, as well as develop a marketing strategy and tactical activity to assist in building brand differentiation, driving sales and capitalising on opportunities to support future growth.

What we did

  • Brand Identity
  • Marketing Collateral Design
  • Photography Planning, Shoot & Post-production
  • Website Content, Design & Development
  • eDM Design & Development
  • Social Media Assets