Print On Wood
Print on Wood is in an exciting phase of its development, as it grows into its niche and expands its offering in the print and design marketplace. Print on Wood is in a position to capitalise on its experience in bespoke design and to extend its influence through precise channel distribution. Founder, Deon, recognised a need for some investment in marketing and PR to support this direction.
ThinkHatch conducted a strategic planning session that allowed us to identify key business objectives, define Print on Wood’s point of difference, clarify target audiences and compress the brand into a set of key messages with desired outcomes for use in all future marketing activity.
Together with Deon, we investigated whole of business requirements and objectives in order to determine a suitable marketing strategy and tactical plan that ensured best use of resource and spend and effectively positioned Print on Wood for future growth. We provided Print on Wood with a sound strategy and practical and actionable marketing plan together with expected outcomes and measures of success.
Recognising the pressures on small to medium sized businesses, we designed a solution that paid careful attention to the health and wellbeing of the business and its key people while promoting the Print on Wood brand profile.
We also worked with the Print on Wood team to design a capability piece that provides the ‘wow’ factor that the brand deserves and to assist with the sales process. This piece has received unanimous applause from prospects and clients in the print, design and event planning space.
What we did
- Strategic Marketing Workshop
- Brand Positioning & Key Messaging
- Marketing Strategy & Tactical Plan
- Sales Process & Support
- Capability Piece Design & Artwork