Recent Work

Langley Group Institute

Messaging Makeover | Sharp, engaging content that connects

The Langley Group Institute (LGI) ignites the potential within people, teams, and organisations through accredited, evidence-based, and practical courses in positive psychology and wellbeing science. They are a registered training organisation that runs a highly acclaimed Diploma in Positive Psychology and Wellbeing and recently introduced a new Certificate IV in Wellbeing Science. LGI’s owners see significant opportunity for growth and have been frustrated by experiences with previous agency engagements. ThinkHatch provided a proposal for whole of business sales and marketing support, starting with a modest budget which will grow as returns are realised. A positive partnership is blooming and we’re all excited to take flight.
Client - LGI centred

Our solution

A core element of the growth strategy for Langley Group Institute (LGI) is sharp, engaging content that clearly defines their brand and course offering and helps the business connect with the right customers. To kick off our content development, we started with a foundational Messaging Makeover designed to clarify key messages, create consistency, and build trust. Through customer interviews, we captured the voice of customer data, and then ran an exploratory, deep dive workshop with key team members to provide comprehensive brand messaging guidelines that will be used to inform content across your all sales and marketing channels. The core messaging document provides the added bonus of allowing us to get right under the skin of the business, aligned with the LGI leaders as partners going forward, and saves time and cost when creating future marketing and sales assets.

We delivered the first cut and the feedback was unanimously positive, with the client’s reply saying ‘We love it!’. Well-crafted, accurate, brand-aligned messaging goes a long way to helping connect with customers, and it also makes founders and team members feel more optimistic and confident about how they are presenting their business to the world. We really enjoy delivering this work.