Our solution
A core element of the growth strategy for Langley Group Institute (LGI) is sharp, engaging content that clearly defines their brand and course offering and helps the business connect with the right customers. To kick off our content development, we started with a foundational Messaging Makeover designed to clarify key messages, create consistency, and build trust. Through customer interviews, we captured the voice of customer data, and then ran an exploratory, deep dive workshop with key team members to provide comprehensive brand messaging guidelines that will be used to inform content across your all sales and marketing channels. The core messaging document provides the added bonus of allowing us to get right under the skin of the business, aligned with the LGI leaders as partners going forward, and saves time and cost when creating future marketing and sales assets.
We delivered the first cut and the feedback was unanimously positive, with the client’s reply saying ‘We love it!’. Well-crafted, accurate, brand-aligned messaging goes a long way to helping connect with customers, and it also makes founders and team members feel more optimistic and confident about how they are presenting their business to the world. We really enjoy delivering this work.