Recent Work

Avant

Business merger integration

For a number of years ThinkHatch partnered with a start-up medical practice management services firm, Hoxton MPM, to fulfill the role of a fully outsourced marketing department. We supported the Hoxton founder and his team with all elements of their sales and marketing requirements to develop the brand, grow sales, generate revenue and eventually prepare the business for sale to a large player in the medical field, Avant. When the sale of the business took place, Avant engaged ThinkHatch to support with the integration. It was an exciting project with many moving parts, numerous stakeholders and project teams, which was delivered on time and with outstanding results that have lead to trusted ongoing relationships.
Avant © ThinkHatch Marketing & Communications

Our solution

We joined the integration working group to consult on a range of aspects of the integration from defining value proposition and dovetailing service offerings into the new parent brand, facilitating the transition of all aspects of web and digital, through to assisting with the rebranding of marketing and campaign collateral, transferring tracking and reporting, re-engineering live campaigns and nurture streams and briefing Avant teams on Hoxton services and historically successful sales and marketing initiatives.

We worked closely with the key change manager responsible for the integration project, as well as numerous stakeholders within the ops and marketing teams. The success of this engagement has lead on to ThinkHatch becoming a preferred supplier at Avant and delivering ongoing work in a range of areas from web and digital, through to GTM plans and content marketing campaigns.