Recent Work

Jewish Arts Quarter

Marketing & fundraising support

The Jewish Arts Quarter (JAQ) aims to be a vibrant new home for Jewish culture in Elsternwick, Melbourne. The vision is that JAQ will bring together museums, theatre, learning, arts, food, festivals and more in an inclusive space that celebrates the rich diversity of Jewish life. To help gain support from government, community groups, potential partners and the broader community, the Board engaged ThinkHatch to assist with their marketing and fundraising effort.
JAQ © ThinkHatch Marketing & Communications

Our solution

ThinkHatch partnered with the team at JAQ to define their brand values and messaging, evolve their visual identity, define their marketing strategy, and deliver initiatives to help put JAQ on the map. We ran a brand messaging workshop with the Board and team, created an over-arching strategy and marketing plan, implemented community research, managed JAQ’s presence at key community events, and delivered marketing and fundraising requirements including:

• Brand articulation and core messaging
• Overarching strategy and plan
• Case for Support for government
• Fundraising pitch presentations for donors
• Community survey, analysis and reporting
• Event stand displays, banners, brochures and postcards
• External building signage
• Branded merchandise